Did you know that, according to SmallBizGenius, companies that have a blog get 97% more links to their website than those that don’t? This is called a backlink, and when you have them, your website is more likely to rank higher in a Google search.
If you’ve been thinking of getting more backlinks to your website recently, then you might be interested in investing in backlink software.
However, you might not be sure about whether it’s right for you. There are so many options out there that it can be overwhelming to figure out which backlink software is best.
Additionally, you might be stressed about making the decision because you might not know if it’s an investment worth making. Are the benefits of backlinks enough to offset the purchase?
That’s why we’ve put together this article. In it, you’ll learn everything you need to know about backlink software. That way, you can decide if you want this type of software and which one works best for you.
Finally, you can get the backlinks you need to your website and get more customers than ever. Read on to learn more.
In this article
What Are Backlinks (and Why Do They Matter)?
To decide whether you want to use backlink software, it first helps to know what backlinks are and why they matter. Basically, a backlink is any link that leads back to your website. For example, let’s say you run a company where you ship fresh produce to customers.
Because of the products you sell, you might have a lot of recipes in your blog.
If a food blogger puts together a list of some of the best lemon baked-goods recipes on the Internet and links back to your lemon meringue pie recipe, then this is a backlink that leads back to your website.
If you’ve been wondering, “What is backlinking,” it’s finding ways to have these backlinks appear throughout the Internet and lead to your site.
Why Do Backlinks Matter?
The reason backlinks matter is because, the more you have, the higher you’ll show up in Google search results related to the products or services you sell—or to your industry.
This is because of how the algorithms in Google work. Backlinks are a sign that your website is a trusted source, which means that people completing searches would potentially benefit from going to your website.
Once you’re considered an authority in your industry by Google algorithms because of your backlinks, you’ll get more website traffic.
More website traffic means more leads, and more leads mean more conversions. In addition to being better for your business, all this traffic will give your website even more authority, which will start the cycle all over again.
The most organic way of getting more backlinks is by consistently creating content. After all, the more you post on your blog and share other types of content, the more likely it will be that someone links back to it.
However, this is a slow process. This is why backlink software can be so effective at helping you improve your SEO and get more leads.
What Is Backlink Software?
There are many different types of backlink software, so they’re all used in different ways. However, the main objective they all have in common is to help you build your backlinks. Let’s review the different types and how they work now.
Check My Links
One of the most popular backlink tools is Check My Links. This is an extension you can easily add to Google Chrome. It works by identifying where there are broken links in pages. Instead of having to do your own research, this speeds up the process significantly.
It works like this. First, you go to a popular website in your industry to check the links in their articles and blog posts. Instead of having to click each one of them to check, Check My Links will mark the broken links in red.
Then, you can simply reach out to the owner of the page or the author of the piece to let them know their link is broken.
Then, offer one of your links so that they can replace it with yours. As you continue to do this, you’ll build more backlinks with this backlink automation tool.
A backlink automation software that will help you improve your SEO and get ahead of your competitors is Ubersuggest. With this tool, you’ll be able to learn about what backlinking strategies your competitors are using and then use them yourself.
To get started, you’ll put your competitor’s domain name into the search bar, after which you’ll click “Search.”
Then, in the left sidebar, select “Backlinks.” Next, take a look at the three important numbers that appear under the Referring Domains, Backlinks, and Domain Score areas.
Once you have all this information, you can use the same links your competitors successfully use.
Broken Link Builder
An alternative to Check My Links is Broken Link Builder. Instead of having to find pages yourself, this software will simply do it for you, searching online and sending the broken-link results straight to you. There are three steps to take to use this tool effectively.
First, have the tool find the links for you. Once you’ve taken a look at what topic they cover, you should create content on that topic on your site or identify where it already appears.
Then, reach out to the author or owner and offer your link as a replacement. Something that makes this such an effective tool is that it saves you time compared to Check My Links.
Another great service is SEOJet. With this service, you’ll get anchor text ratios that are customized for each page on your website, an anchor text planner and generator, and a premium guest post service that’s discounted for members only.
You’ll also be able to see what strategies your competitors are using, have access to potential link partners in a list that’s ranked and organized just for you, and see a JetRank score for each of your pages.
Because this service has such a large variety of features, it can be a great solution if you want to do all your link-building with just one software.
The Benefits of Backlinks
You get many benefits when building the backlinks that lead people to your website. These include an improved Google ranking, more credibility, increased web traffic, more revenue opportunities and sales, a more authoritative voice, and more.
Improved Google Ranking
The main reason why so many business owners choose to use backlinks is that it improves their Google ranking. If you’ve found that any time you look up content related to your industry that your website doesn’t appear early on, work on your backlink strategy.
Backlinks also give your business more credibility. After all, if you appear consistently in industry publications and in articles and blog posts where your customers will see you, they’ll think the reason is that you run a trustworthy company.
Increased Web Traffic
Backlinking properly will increase your web traffic for two reasons. First of all, when your site starts to rank higher on Google, people will be more likely to find links to your site and, therefore, to click on them.
Additionally, if potential customers are visiting an industry blog or website and see the backlink to your site, they’ll be likely to reach your website through it.
More Revenue Opportunities and Sales
Once you start getting more traffic because of your improved backlink strategy, then you’ll start to have more revenue opportunities. This is because you’ll be able to show off your products and services to a larger number of people.
After this, it’s more likely that you’ll make more sales because your potential customers know about your products and services.
Building Your Authority Voice
Through a strong backlink strategy, you’ll also be building your authority voice. Because you’ll be constantly be creating industry-relevant content that’s helpful and sourced by many other industry players, you’ll start to develop your brand voice as an authority.
Additionally, because of all the backlinking, people will come to see you as an authority in your industry.
Referral Traffic Source
Usually, it’s challenging to get referral traffic to the same page over and over. This is because the main way that business owners get traffic to specific pages is by running ad campaigns. When these campaigns are over, the referral traffic stops.
This is not the case with a backlink. When your backlink is present in a popular article or webpage, you can consistently have it serve as a referral traffic source to that page.
It’s a link that will keep working for you once you’ve set up your backlink strategy.
More Exposure and Visibility
If you’re thinking of reaching a new audience in a new area, linkbuilding to attract these prospects will build your exposure and visibility. For example, if you’re opening up a store in a new area, you can have local bloggers link to your website.
You can do the same if you run an e-commerce business and are starting to ship to new regions.
Your Bounce Rates Will Be Lower
When you have a high bounce rate, this means people visit your website and then choose to leave quickly. This is a problem for two reasons. First of all, these visitors are less likely to become leads or customers.
Additionally, when you have a high bounce rate, this negatively affects your SEO. As you can imagine, this becomes a vicious cycle. This is because the worse your SEO is, the fewer visitors you’ll have.
This will also bring down your SEO because of your website having fewer visitors. It’s hard to get out of this cycle.
Fortunately, a backlink strategy can get you out of the cycle. Because your backlinks are present in relevant articles and websites, visitors who come to your website through these links will want to stay on your website.
Over time, this will make your bounce rates lower, improving your SEO.
You’ll Connect With Industry Players
Another benefit of having a backlink strategy is that it helps you build connections in your industry. By reaching out to website owners about broken links, you’ll start forming a relationship with them.
For example, you could include backlinks to their website in exchange for them putting backlinks to yours.
This relationship could develop into something bigger. For example, you could launch a product together with this company or start writing content together.
By making yourself known to many industry players, your authority will also grow in your industry.
Need More Information?
Now that you’ve learned everything you need to know about backlinks, backlink software, and the benefits of backlinking, you might need more information. Maybe you want help putting together a backlink strategy that’s best for your business.
Or maybe you need additional tips on how to improve your SEO or online presence.
Whatever information you need, you can find it on our blog. Simply go to the Advertising & Marketing section of our website. Here, you can find articles that will help you improve your business’s online presence and get more customers.