About 70% of Americans use social media to connect with people. They also use it as a source of entertainment.
You know that it’s an important way to grow your business, but what if you have a new business? You might wonder if you missed the opportunity that social media brings to your business.
Advertising a new business on social media successfully is still possible. Read these tips to learn how to do it.
In this article
1. Pick Your Social Media Channels
Do you need to be on every single social media platform? No! That will only drive you mad because you’ll feel like you have to create content all of the time.
Instead, pick a couple of social media channels where your audience spends the most time. Focusing on a couple of platforms at first gives you the best opportunity to post consistently and build your following.
2. Plan Your Profiles
When you set up your accounts, you need to set up your profile. Don’t take this lightly because people view your profile before they decide to follow your account.
The trick is to always focus on your audience. Tell them how your account will help them and give them a preview of the type of content you’ll produce. Read more now to learn how to set up your Instagram account.
3. Create a Content Calendar
Posting on social media is almost always going to drop further and further down your priority list. You might post every now and again and wonder why it doesn’t work for you.
You have to create a content calendar and stick to that schedule. You don’t need to post every day. A few times a week will work for you.
It’s important to post consistently when you advertise because people will look at your profile when they see an ad.
4. Test Stories
The most effective posts are personal stories. You don’t need to share every single detail about your life. You do need to be relatable.
You’ll need to match your stories with the challenges that your clients face. You can share your frustrations, anxiety, and fears and then talk about a solution that’s similar to yours.
Look at other ads that you clicked on in the past. Examine why you clicked on them and how you can emulate them in your own content.
Use the posts that get the most engagement as the basis of your ads.
5. Develop a Buying Path for Your Ads
What is the purpose of the ad? In some cases, you can get people to make a purchase just from your ad. That usually works with low-cost products.
You might want to get leads or have potential clients book a call. Every post and advertisement has to have a call to action.
Advertising a New Business On Social Media
Social media marketing isn’t going anywhere anytime soon. You can start up a brand new business, with new social media accounts and be successful.
Advertising a new business isn’t easy. When you have a clear purpose and proper planning, you can be consistent and see results.
If you found this article to be helpful, you’ll enjoy the other articles on this site. Be sure to check out the blog today!