The culture of a company is a shared set of workplace-based beliefs, values, attitudes, and behaviors. A company’s culture reflects the experience of its employees. This experience should also align with the company’s external branding.
Eighty-six percent of job seekers agree that company culture is important to them. A strong, well-defined company culture means better worker morale and customer satisfaction.
But what defines the culture of a company? Keep reading to learn more.
In this article
Treatment of Employees
The way an organization treats its employees plays a huge role in defining and developing company culture. Financial compensation is part of this treatment. But the employee experience must also factor in respect, recognition, equality, and fairness.
For example, some companies have employee recognition programs. You can expect that they will have a very different culture from a company where directors take credit for their team’s work.
The best company culture for one business isn’t always the same as the best for another. However, one factor that makes for better business results across the board is a strong mission influencing its company culture.
A strong mission—whether it’s to spread ideas or to drive sustainability—gives employees a shared sense of purpose. This then helps structure the unwritten rules that inform employee productivity and collaboration.
The norms for making decisions also have an impact on company culture.
Many companies are moving toward a more collaborative company culture that thrives on teamwork. These organizations will likely value and encourage employee feedback when making decisions. In contrast, the CEO of a company with a hierarchy culture will usually call the shots without seeking input.
Communication is a huge dividing factor when comparing different company cultures. Some organizations have an open, friendly communication style that fosters strong relationships.
Others operate on a business culture that prioritizes market performance and employee productivity. While clear communication remains vital, they would likely discourage any non-essential workplace contact.
Expectations surrounding the working style and output of employees are a key defining aspect of company culture. Flexibility, performance targets, and availability all play into this.
For example, some organizations promote work-life balance as a core part of their employee experience. This may translate into flexible start times, remote working options, recharge days, or mental health support. In contrast, a company with a very different culture may expect its employees to work overtime and respond to emails at night and on weekends.
Defining the Culture of a Company
The better characterized an organization’s way of life is, the more probable they are to draw in the sort of ability that focuses on similar qualities.
There is no size-fits-all answer for building serious areas of strength for a culture. However, all company cultures should align their language, values, and actions into a complete and consistent model.
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