Lead generation isn’t quite the art of making sales but attracting people and businesses that may want to purchase your services. These interested parties are called sales leads.
You may be familiar with cold calling as a viable tactic for creating sales leads. While it is a technique that’s been used for a while, it’s not one people enjoy. Cold calling can come off as invasive and annoying.
Luckily, other marketing strategies aren’t as off-putting as calling up someone whose information you bought. Below are three simple ways you can increase your sales leads.
Create Facebook Ads
One of the simplest marketing strategies is to go where the people are. Facebook had 2.989 billion active users in April 2023.
There are two things to remember when creating Facebook ads: targeting options and the social media algorithm. Targeting options allow you to choose who you want to see your ads.
For example, if you sell custom-made jewelry, you aim your ad at women from 20 to 40. Facebook’s social media algorithm will also help your advertisements reach people interested in your product.
Here are some things you should know before you create your ad:
- Use bright colors and stay away from white and blue
- The latter colors blend in with Facebook’s color scheme
- Specifically, you cannot make targeting ads involving:
- Health causes
- Religious practices
- Political beliefs
- Sexual orientation
You may have better luck elsewhere if your business involves these subjects. Companies selling religious-themed items or homeopathic medicines may have a tough time on Facebook.
Use Personalized Email Marketing
Personalized sales marketing is often more impactful than generic emails and messages. People like feeling like they’re being spoken to one-on-one. You can use your email platform to create personal messengers.
It may help to divide your contact list by name, purchase history, interests, and location. You’ll have an easier time targeting each mailing list member if your contacts are pre-organized
Creating individualized marketing strategies can be difficult. Visit janek.com/services/sales-training/ for help with lead generation and sales training.
Give Away Discounts and Coupons
Another way to increase sales leads is to offer new customer discounts and coupons. This is a great way to drive lead generation because it:
- Allows people to try your product at a discounted price
- Encourages brand loyalty
First, concentrate on making coupons and discounts for certain offered services. Next, you must distribute them across platforms like social media and email.
Consider adding a coupon or discount to your welcome series emails. It’s a terrific way to encourage would-be sales leads into engaging with your company.
Adding a banner ad or pop-up for your website is a lead generation strategy that may motivate visitors to buy.
Want to Increase Sales Leads
Most marketing tips to create sales leads involve individualization and building customer loyalty. Targeted Facebook ads and personalized email marketing makes people feel like you’re talking directly to them.
Coupons encourage people to buy your services and motivate repeat business.
How to increase sales leads is helpful information for small business owners. We have many more useful business-related articles to read. Try browsing our business section today!