We’ve got some bad news: 80% of startups fail after the first year, according to a 2021 report.
The good news is that there’s a solution to ensure your startup doesn’t go this route.
You have to advertise your retail products more aggressively, and the best way to do this is with custom point-of-purchase displays. These are the displays that help you promote your products in a much more direct manner.
Here’s why you should invest in them.
In this article
1. You Increase Your Brand Awareness
If you invest in product display solutions, you’ll increase your brand’s reputation and awareness.
Pause for a minute to contemplate your #1 brands. They’ve likely promoted their products on point-of-purchase displays.
You’ve seen Red Bull promote their products on such displays. Along with giving out free cans at events, this has been a great way for them to increase their brand awareness.
Likewise, you’ve seen the same with Coca-Cola promoting its products. The same has happened with mobile phone carriers such as T-Mobile and Verizon.
These brands have built a reputation over the years due to using many types of displays to promote their products.
2. They Can Increase Profits
One of the best ways to increase profits is through these custom displays. When a customer sees your product on a retail display, they’ll likely be more interested in it.
Let’s say you walk into a bookstore without the intention of buying a particular book. But then you see an interesting novel on a custom product display.
You’ll probably want to scan through the pages of that novel compared to other books. This is what publishing companies spend a fortune on to promote their books.
The average consumer might feel that you’re more serious about your products. If you try to promote them on merchandise displays, they’ll think you have something great to offer.
3. It Offers Convenience
The final reason to invest in store displays is the convenience they’ll offer your customers.
Suppose a customer walks into a supermarket and wants to buy a cleaning fluid. How do they know which cleaning fluid to choose among the 100 other options?
If they see store displays promoting a particular cleaning fluid, they might wish to buy it. The merchandise displays can also give details about the product.
This is the most convenient way to promote your product. This is also convenient for your customers to find a great product. They’ll also know, in the future, what makes a great cleaning fluid.
Choose Custom Point-of-Purchase Displays
Now you know the benefits of custom point-of-purchase displays and why you should consider them.
It’s one of the best ways to increase brand awareness and reputation. The more consumers see your products on retail displays, the more often they think about your brand.
These merchandise displays are also great for increasing profits. They offer a convenient method for reaching out to consumers. They’ll establish your products as being the best in their niche.
Ready to get those displays up? Make sure you see the other marketing tips on our blog.