Soft2Bet is a leading global iGaming technology company delivering cutting-edge turnkey solutions, innovative products, and advanced platforms for online casino and sports betting operators worldwide. Known for its rapid growth and commitment to innovation, the company operates at the intersection of technology, gamification, and regulatory excellence.
As both a B2B technology provider and a B2C operator, Soft2Bet has built a strong reputation across regulated markets by offering scalable platforms, award-winning gamification solutions, and market-specific gaming experiences. This article provides a complete overview of Soft2Bet’s background, products, business model, technology, and industry impact.
In this article
Soft2Bet iGaming Solutions Overview
What Is Soft2Bet?
Soft2Bet is a global iGaming technology company specializing in turnkey solutions for casino and sportsbook operators. The company focuses on delivering highly engaging player experiences, regulatory-compliant platforms, and customizable solutions that support sustainable growth in regulated markets.
At the core of Soft2Bet’s offering is innovation, most notably its award-winning MEGA (Motivational Engineering Gaming Application), which redefines gamification and player engagement in online gaming.
Soft2Bet’s Dual Business Model
- B2B iGaming platform and technology provider
- B2C operator running proprietary gaming brands
This dual approach allows Soft2Bet to continuously refine its technology using real-world operational data while delivering proven solutions to partners.
Company Background and Leadership
Founding Vision
Soft2Bet was founded in 2016 by Uri Poliavich, who envisioned transforming the iGaming industry through next-generation products and immersive player experiences. Under his leadership, the company quickly gained traction by focusing on innovation, scalability, and regulatory compliance.
Growth and Team
Today, Soft2Bet employs over 100 professionals and continues to expand its footprint across regulated markets. Its team-driven culture emphasizes product development, compliance excellence, and long-term partnerships.
Regulatory Presence and Market Availability
Global Licensing and Compliance
Soft2Bet operates under 19 licenses across 11 jurisdictions, reflecting its strong commitment to regulatory compliance and responsible gaming.
Key Licensed Markets
- Denmark
- Sweden
- Romania
- Ontario (Canada)
Operating within some of the world’s most demanding regulatory frameworks ensures trust, transparency, and player protection.
MEGA (Motivational Engineering Gaming Application)
What Is MEGA?
Launched in 2023, MEGA is Soft2Bet’s award-winning gamification solution designed to significantly enhance player engagement, retention, and monetization. MEGA is referred to as a complete solution, not merely an engine, because it delivers real business value alongside technical innovation.
Core MEGA Features
- Personalized rewards and achievements
- Dynamic bonus triggers
- Advanced player segmentation
- Seamless integration with casino and sportsbook platforms
Proven Impact of MEGA
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in average deposit amount
- 45% increase in Average Revenue Per User (ARPU)
Soft2Bet B2C iGaming Brands
Brand Portfolio Overview
Soft2Bet operates a diverse portfolio of high-performing iGaming brands, each tailored to specific markets with localized content, language support, and curated game selections.
Active Brands by Market
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Donro (Romania)
Soft2Bet B2B iGaming Operator Solutions
Turnkey Platform Capabilities
Soft2Bet delivers complete turnkey solutions that enable operators to launch and scale quickly in regulated markets.
Core B2B Solutions
- Frontend customization
- Casino integrated solution
- Sportsbook integrated solution
- Managed services (customer support, risk management, compliance)
- Payments integration with multiple providers and methods
Soft2Bet Invest – Driving Industry Innovation
Innovation Fund Overview
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund dedicated to supporting iGaming and casual gaming startups through financial backing and strategic mentorship.
Industry Recognition
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, highlighting its impact on industry innovation.
Suggested visual: Investment ecosystem infographic
Responsible Gaming and Player Protection
Commitment to Responsible Gaming
Responsible gaming is central to Soft2Bet’s operations. Dedicated teams oversee compliance, fraud detection, and player safety across all jurisdictions.
Beyond Regulatory Requirements
- Advanced player protection tools
- Continuous regulatory audits
- Proactive responsible gaming initiatives
Unique Features and Competitive Differentiators
- Fully customizable gamification with avatars, collectibles, and city-building mechanics
- Flexible MEGA integration tailored to player demographics
- 12,500+ games from hundreds of providers
- Over 1 million live events annually
- Support for 20+ languages and 70+ payment methods
Awards and Industry Recognition
Major Global Awards
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
Additional Recognitions
- EGR Awards
- SBC Awards
- SiGMA Awards
- iGaming Sword Awards
Conclusion: Why Soft2Bet Is a Leading iGaming Company
Through innovation, regulatory excellence, and player-focused technology, Soft2Bet has established itself as a major force in the global iGaming industry. Its comprehensive platforms, award-winning MEGA solution, and commitment to responsible gaming position the company for continued success.
For operators, partners, and players alike, Soft2Bet represents the future of scalable, engaging, and compliant online gaming.
