Winning in iGaming today isn’t just about having great games or flashy features. What really matters is what’s working in the background. A strong platform needs solid tech behind it—something that can handle growth, stay steady, and adjust when needed. That’s why more companies are choosing systems built for speed, flexibility, and future changes. Soft2Bet is one of them.
In this article
Building on a Smarter Foundation
To support its growth and help partners succeed in different markets, the company has been upgrading its tech stack—step by step. One of the biggest moves so far? Switching to cloud-based architecture. And not just any cloud—Amazon Web Services (AWS). This change is a big deal. It helps Soft2Bet do more, move faster, and offer better service across the board, from daily performance to long-term plans.
What AWS Brings to the Table
By leveraging AWS, Soft2Bet now operates with:
- Faster deployment capabilities – enabling quicker integration of new features.
- More reliable performance – helping keep the platform running smoothly with fewer interruptions.
- Smarter data handling – making it easier to understand what’s working and what needs improvement.
- Advanced security protocols – meeting global standards for data protection.
These improvements provide a stable foundation for both Soft2Bet’s B2B operations and its growing portfolio of B2C brands.
MEGA: A Scalable Gamification Solution
Soft2Bet’s Motivational Engineering Gaming Application (MEGA) is a central component of its platform strategy. MEGA is Soft2Bet’s gamification solution built to keep players interested—and coming back. It lets operators customise the experience with features like avatars, reward systems, and progress tracking. The idea is simple: give players more reasons to stay engaged, and let operators adjust the journey based on how people really play.
Key results from MEGA’s implementation include:
- Players are spending 4 times more time on the platform.
- Net Gaming Revenue is up by 65%.
- Deposit amounts have grown by 50%.
- Average earnings per player have increased by 45%.
MEGA fits right in—whether it’s a casino or a sportsbook. It’s built to slide smoothly into any setup and play nicely with local rules, no matter how strict they are. Easy to plug in, easy to manage – and ready for regulated markets of all shapes and sizes.
Supporting Operators in Regulated Markets
Soft2Bet continues to enhance its support for B2B partners through a robust suite of operational tools and services. The platform enables operators to launch and manage localized iGaming brands with full compliance support.
These solutions include:
- Customizable frontends tailored for specific markets.
- A broad casino and sportsbook offering with over 12,500 games.
- Integrated payments and provider management.
- Managed services including customer support, risk, and compliance.
- Advanced Player Account Management (PAM) systems.
This end-to-end support model is structured to meet the operational needs of partners operating under strict regulatory frameworks.
Key Markets and Licenses
Soft2Bet operates several well-known brands across different regulated markets, including Betinia and Campobet in Denmark and Sweden, Tooniebet in Ontario, Quickcasino in Sweden, and Don.ro in Romania. Each brand is built to suit local players—right down to the language, look, and game selection.
Regulation isn’t an afterthought here—it’s part of the plan. To keep up with local rules and player preferences, the platform speaks over 20 languages and works with more than 70 payment methods. Whether someone’s in Stockholm or Toronto, the experience feels smooth, familiar, and fully tailored to their market.
Why Infrastructure Matters
Soft2Bet’s decision to invest in scalable infrastructure reflects a broader strategy focused on long-term operational resilience. The company’s AWS migration supports:
- Efficient onboarding of new partners and brands.
- Faster updates and service improvements.
- Robust data collection and analysis.
- Future expansion into new licensed markets.
This strategy positions Soft2Bet to meet growing demand without compromising system performance or compliance obligations.
The approach is pretty straightforward: build smart tech, stay fully compliant, and make life easier for partners. No shortcuts. No drama. Growth here doesn’t come with fireworks. It comes from steady improvements, quiet upgrades, and doing the right thing at the right time. By focusing on smarter systems and giving operators what they actually need, Soft2Bet is building something built to last. Nothing rushed. Just solid progress.
Moving to AWS plays a big part in this plan. It gives Soft2Bet more speed, more control, and better performance across the board. And as the company adds new brands and works with more partners, this strong technical base will help everything run smoothly, especially in markets where compliance is non-negotiable.
