There are a few things you have to do to be a real estate agent. You have to get your license and you have to know when you need a real estate license renewal. You’ll probably have to undergo a background check and get insurance, but just because you have your license and you’re selling houses doesn’t mean you’re guaranteed to be successful.
Being a successful real estate agent requires you to do more. Here are three things you can do to sell more houses and increase your success.
1. Have an Online Presence
Having an online presence is extremely important. Not only is it a way for new clients to find you, but it also gives potential clients a way to learn about you before working together. That’s extremely important because 99.9% of customers read reviews online before making a decision. With 96% of customers specifically looking for negative reviews, it’s extremely important that you also show up in a positive way on the internet.
Social media is an easy way to get started, but don’t feel you have to do it all. Choose one or two platforms that you can show up on regularly. Keep track of what content performs well and what doesn’t so you can build your audience.
Having a personal website is also a powerful way to showcase your personal brand. It can provide potential clients with more information about you and your experience and showcase positive client testimonials.
2. Develop a Niche
Being the real estate agent who does it all may seem like the best way to increase the number of clients you serve, but the opposite is usually true. Clients aren’t interested in working with a realtor who doesn’t seem like an expert in their field.
Having a niche can help with that! It enables you to build experience in a certain area. It can also make life a little easier for you when you only work with one kind of client or you only sell one kind of property.
A few niches you may want to consider include:
- Empty nesters
- First-time homebuyers
- Farm Properties
- Commercial property
- Vacation homes and rentals
3. Grow and Nurture Your Network
Getting clients is one of the most challenging aspects of being a real estate agent. Don’t discount the connections you already have. Ask your friends and family for referrals and you might be surprised at how many new clients it brings you.
You also have to make time to focus on growing your network, which you have to do consistently. There are countless ways to do this including everything from sending previous clients handwritten notes to being a guest speaker at an event.
Whether work is a little slow or you’ve got your sights set on building a real estate empire, it’s always worth your time to look for ways to achieve a little bit more success. The tips on this list will help you do just that!
