If you run an eCommerce website, you know that a good technical SEO is essential for any site’s success. Without it, you will struggle to rank in search engines and miss out on potential customers.
This blog post will discuss some of the most important aspects of technical SEO for eCommerce SEO services Houston websites.
Technical SEO is the process of optimizing your website for search engines. It is important to note that technical SEO is different from on-page SEO and off-page SEO. Technical SEO focuses on the technical aspects of your website, such as the structure of your website, the code, and the server.
We will also provide tips on how to improve your website’s performance in search engines. Let’s get started!
In this article
12 Tips For Doing Technical SEO For Ecommerce Websites
Website Speed
One of the most important aspects of technical SEO for eCommerce websites is site speed. If your website loads slowly, visitors will likely leave before they even can see your products. You can improve your site speed by optimizing your images, using a content delivery network (CDN), and reducing the amount of code on your pages.
Site Structure
Another important aspect of technical SEO is site structure. Your website should be easy to navigate, and search engines should be able to crawl and index your pages easily. A good site structure will help improve your website’s ranking in search results.
Duplicate content
Duplicate content is another issue that can negatively impact your website’s ranking. If you have multiple pages on your website with the same content, search engines will only index the first page they find. This can hurt your chances of ranking for specific keywords. To avoid this issue, make sure to use unique and original content on each website page.
Broken links
Broken links can also hurt your website’s ranking. If a page on your website links to a non-existent page, search engines will view this as an error. You can avoid this issue by regularly checking for broken links and fixing them as soon as possible. You can find broken links through the best digital marketing agency Houston company tools.
Optimized URLs
You must have your URLs optimized because it is very important for technical SEO. Your URLs should be short, keyword-rich, and easy to read. This will help improve your click-through rate (CTR) from search results.
Sitemap
An XML sitemap is a file that contains a list of all the pages on your website. It helps search engines find and index your pages. You can create a sitemap for your website using a sitemap generator tool.
Navigation
Your website’s navigation should be easy to use, and it should help visitors find the information they are looking for. A good navigation structure will also help improve your website’s ranking in search results.
Robots.txt
A robots.txt file is a text file that tells search engines which pages on your website they should index and which they should not. You can create a robots.txt file using a text editor or a robots.txt generator tool.
Mobile usability
Many people use smart devices in this digital age to access the internet; it’s essential to make sure your website is accessible on all devices. You can improve your website’s mobile usability by using a responsive design, optimizing your images, and mobile-friendly navigation.
Pagination
Pagination is the process of dividing content into multiple pages. It is important to use pagination correctly, as it can help improve your website’s ranking in search results.
Product options
If you sell products on your website, it is important to offer multiple product options. It will help improve your website’s ranking in search engines and your conversion rate.
Orphaned pages and internal navigation
Orphaned pages are pages on your website that are not linked to any other page. This can happen if you delete a page or change the URL of a page without redirecting the old URL. These pages can be difficult for search engines to find, and they can also hurt your website’s ranking. To avoid this issue, regularly check for orphaned pages and add internal links to them.
Internal navigation is the process of linking to other pages on your website. This can help improve your website’s usability and help search engines find and index your pages.
Final Words
Technical SEO is an important part of any eCommerce website. By optimizing your site for speed, structure, and duplicate content, you can improve your website’s ranking in search results. You can also improve your website’s mobile usability and pagination to help improve your CTR from search results.
Improving your technical SEO by taking the best SEO Company Houston services will help your business, it takes some time and effort, but it is well worth it. By following the tips in this blog post, you can improve your website’s ranking in search results and attract more potential customers.
We hope you enjoyed this blog post!
