Every time you visit a business website, what’s the first thing that grabs your attention? No, it’s not the content but the brand logo. You’ll find the company logo displayed on top of the site or on the header section along with the brand name.
According to a report published on Wix Blog, logos are unique. No two brands can have the same logo. It makes it more crucial for brands to pay more attention while getting a logo designed for their brands.
An attractive logo on top of your website or on any other promotional materials, including signboards, paper advertisements, handbills, and brochures can help make direct contact with your target audience.
If you’ve just launched your business, knowing the latest logo design trends can help you choose the best logo design for your business. Besides serving as a brand identity, a logo can also generate new leads and improve your overall business ROI.
Here are the top logo design trends to follow in 2023
Create An Impact Using Typography
You should never ignore the objects, pics, and elements that are used in the logo. The use of better typography and fonts on the logo can have a long-lasting impact on the viewers. Since it’s a creative work, there’s no one-size-fits-all solution. You’ve to try using various logo designs and see which one looks best for your business. Nevertheless, using interactive typography goes a long way in disseminating the essence of your business to people worldwide.
Go for Minimalistic Design
Another sharply contrasting idea is to opt for a minimalistic design. It means you should make use of a pic and minimum text on it. If you’re into a beauty business like a salon, spa, nail parlor, etc. a simplistic logo can speak a thousand about what you do.
You should use a beauty logo maker to create a logo that can define your brand personality. Get the best logo designed for your firm that not just conveys your professional areas of expertise, but also ignites users’ interest in the brand. For example, if you run a beauty parlor for women, a small HD image of a woman looking into the mirror reflecting your brand name from behind or something like that can be a brilliant idea. You’ll get tons of ideas by getting in touch with a professional logo designer.
Integrate Geometric Patterns and Shapes
Logos with geometric patterns and shapes are timeless. They always work for any brand. If patterns and shapes make you thoughtful for a while, go for them. Irrespective of the type of business you run, a logo with patterns and shapes always connects the target audience.
There is an element of mystery, sophistication, and bluntness altogether in such a logo. You can use angular shapes while displaying your brand name with pride. Alternatively, you may also go for stripes with interesting color combinations and demonstrate your brand name.
There are unlimited options with such a type of logo design. Try to experiment with ideas, using various patterns and geometric shapes. See what captivates your attention most. Based on your further observation and choice, you can choose the best one that fulfills your requirement.
Get Inspired by Vintage Logos
You can take inspiration from vintage logos that are still in use. Many prestigious old brands have continued to use the same logo for centuries. A retro logo can work well if you correctly use the font and symbol. Check out retro-styled typography online to check how such a logo works.
It does make sense to make a standout appearance from others. A vintage-themed or styled logo will help you make connections with both younger and older users.
The Blurring Effect on Logos
Nothing makes a viewer more restless than a logo that is a bit blurred or concealed. The blurring effect can create curiosity in the minds of the people. They won’t mind spending a few minutes more trying to understand what the logo wants to convey.
For activating the blurring effect on the logo, you should use a captivating pic and symbol relating to your business. Such a logo can have a vanishing effect, partially. In addition, you can also use creative elements like disappearing text, fading effect on the text or pic, or simply a blinking brand name to evoke customers’ interest in your business.
A logo with a blurring effect can do wonders for the beauty business, IT firms, and media enterprises.
In Conclusion
Getting an attractive logo designed is the first step that a new firm should take. Without a captivating logo, your business will look incomplete, besides inviting legal troubles. All business firms need to have a business logo. It needs to be showcased along with the brand name for documentation and branding purposes.
If you’re getting a logo designed for your newly-established business firm this year, make it trendy and visually appealing. The above tips might help you do so.
