Videos are known to reflect the brand image better than text and pictures. They help the audience connect emotionally with the brand. The quality of graphics and transitions used in the video is directly proportional to the trust and impression that builds in the audience’s minds. This is where video editing comes to the rescue. It adds relevant sound effects, catchy graphics, and smooth transitions to your video and gives a clean look to your final output.
In addition to this, it boosts productivity and is time-saving. If your organization has not adopted editing videos as a part of brand strategy, it’s high time you initiate the step. There is no better way to communicate your brand’s message than a crisp video that is creatively edited. There are plenty of good video editing tools on the Internet that is free to use. They have abundant features, free stock videos and other valuable components on them. Kizoa is one such tool that has made the job easier by editing videos faster in a negligible time frame and at the same time, it multiplies your chances of scoring a lead.
Here are five benefits of adding video editing to your business solutions to convince you and make you understand its importance.
1. Video Editors are Economical
Video editors can cut enormous costs for organizations that spend hundreds of bucks just for editing videos that don’t even require that much effort.
Using a video editor has an economical cost of hiring people to edit videos using expensive tools. Even if you decide to go for paid packages, they seem cheaper than hiring personnel. Based on your requirements, an average editing tool costs around $35 to $40.
The tool simplifies the work of video editors, so they don’t have to rely on complex tools and services, which might cost a relatively enormous amount of money. Moreover, you don’t even have to shoot extra footage due to the availability of all the required elements of the video in the tool itself. Some tools even incorporate AI to generate a video clip.
2. Saves Time
Modern video editing tools offer everything required for an editor in a single platform like Stock audios, Stock Images, and Plugins. They even come with ready-to-use templates that are highly customizable. There are also video editing tools like Intro Maker that can be found online and ready to be used for your videos.
Some video editors are integrated with websites for a better experience and various options. This reduces the process of making templates from scratch and adding audio clips from external sources.
Hence, it perfectly complies with the spectrum of your organization where more time can be allotted to other essential tasks.
Using a good standard of audio and video quality makes your authenticity unquestionable and helps create a better brand image. By using a proper video editor, you do not have to double-check the consistency and quality of the output.
According to Hubspot (2018), 54% of consumers prefer video content from a brand or business that they support. This makes them connect more with the brand and share their content socially. This can help in a massive spread of word of mouth, ultimately increasing your brand visibility.
As per Animoto (2018), 88% of video marketers are satisfied with the return of investment of their video marketing efforts on social media. This can be a reason enough to adapt the video editing strategies and see a good change in your brand recognition.
Since the statistics depict that the audiovisual type of advertising and marketing is more efficient as it creates more impact on the viewer/potential customer, it becomes equally essential to make your video ad in the best way possible with quality tools.
4. Convenient and Compatible
Editing tools come with various templates, transitions and filters. Their music library helps to add relevant sound effects and makes the video even more interesting to watch. Because these tools, features and other automated techniques are used, even a person with little editing knowledge can make good edits. Business owners and video editors can put out different relevant Video ads for their businesses regardless of the size and type. This can skyrocket your creativity and induce your business growth to a large extent.
Besides, one can edit videos anytime and anywhere via a laptop, a PC, or even a mobile phone. Any device or location does not restrict it. You can transform a simple-looking video into an advanced one in a few seconds even while multitasking on other priorities. This is one of the main reasons for the success and popularity of modern video editors.
A single edited video clip can be used in multiple ways. For instance, a single video frame can be used as a post on a social media page of your business and can be broken down into different short videos for Instagram reels and youtube shorts. One can create these variants with little to no effort. Thus, the cost of making a video ad can also be recovered by monetizing it through views on different platforms.
It has even made file sharing simple instead of the traditional editing approach, where you have to download a video to watch it. It can now be done by sharing a link that saves tremendous memory space.
The catch is that videos are now an inevitable part of marketing and business solutions, and so are video editors. You should pay enormous attention if you want your brand image to be robust and expansion-worthy. Investing in video editors means investing in a powerful source of brand recognition. With half of the world’s population going digital, your business has a safe alternative too. Apart from providing a fair value in exchange for its services, a good video editor can even replace a professional.