Did you know that 69% of people prefer video over text? Creating a high-quality video that attracts your audience can be difficult. You might want to step up your video marketing game but don’t know where to begin. You’re in luck! Read this guide on the top video marketing trends you won’t want to miss today.
Social Media Video Advertising
If you don’t have time to create your own, look into video services. Social media videos encourage potential customers to follow your brand. Use captions since not everyone watches videos with the sound on.
Shoppable videos are a form of innovative marketing. Potential leads are searching social media to find new products. They’ll be looking to influencers and friends for recommendations. Within the video, there’s a pop-up text for them to click. Facebook and Instagram allow shoppable video content. Create a shop that’ll pull inventory from your website. They can buy the product without leaving the site.
Your marketing efforts need to include vlogging. When you use brand storytelling, you’re connecting with consumers. No matter what the topic, there are various vlog examples to find.
Small business owners are keeping each video short. This is because the attention span of many is much shorter than in the past. Consider starting a live stream to connect with your audience and answer questions.
Smartphones Are King
Forget expensive equipment and use your smartphone to film! Small business owners use TikTok to create and edit videos from their smartphones. TikTok allows you to use green screens, music, elements, etc. Make your videos engaging! TikTok will also tell you about engaging music.
SEO (search engine optimization) is here to stay since it’ll help you stand out online. These are the keywords that people type into Google or another platform. Think about the keywords people would type into searches and use as hashtags. Ensure that your videos have a clear goal and answer questions for consumers. Be consistent to boost your rankings. Include keywords in descriptions, title tags, etc. Include engaging thumbnail images and covers. Whether on YouTube or TikTok, you need to include keywords in the title and description.
Social Media Stories
Create a connection with your audience by using social media stories. These are more casual than traditional videos. They could show the day-to-day outtakes that get cut from videos. Offer polls, a q&a, and more to interact with your audience. Have customers tag you in their stories.
Customers can create user-generated content to help spread the word about your business. Reach out to influencers to have them speak about your brand.
Exploring the Top Video Marketing Trends
After exploring this guide on the top video marketing trends, you should have a better idea of what to expect. Take your time speaking with video experts to help you stand out.
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