Digital Marketing

The Best Keyword Tools Every Website Should Use

Did you know that 68 percent of all online experiences begin with a search engine?

Modern SEO must include keyword research as a key component. The best keywords are the most effective methods to drive consistent, high-quality traffic to your website. However, choosing the right keyword is not always an easy task.

To help you master your content, we’ve put up a list of some of the best keyword tools. Just keep on reading this article to become an expert!

WordStream’s Free Keyword Tool

WordStream offers an awesome tool to help drive traffic to your site. Simply input a term or URL in WordStream’s Free Keyword Tool to obtain a list of relevant keyword recommendations, including related and long-tail versions, and information on search volume, competition, and CPC.

Additional filters include the location (for more than 23 countries) and industry (by 24 different verticals). The top 25 keywords will be available straight away from the tool.

For more help with keyword analysis, check out this article about keyword search volume.

Google Keyword Planner

Enter one or more phrases into the search box of Google’s Keyword Planner to view data on average monthly searches, 30-day search trends, three-month and year-over-year change, and competition for the keywords you selected as well as similar terms (low, medium, high).

You may filter using certain characteristics connected to the keywords with the aid of the refine keywords tool, which has been in beta testing since 2020. You might narrow your search, for instance, by skin type, symptom, condition, branded vs. non-branded phrases, and more if your keywords were relevant to dry skin.

Additionally, you can view the top-of-page bids that advertisers have previously made for that term. You will also see your part of the ad impressions for that term, if you are actively advertising, and if the keyword is in your account.

Google Search Terms Report

The exact keywords that caused your advertisements to succeed are displayed to you in Google’s search terms report. You may use it to find new keywords to add to your list, as well as negative keywords and your best-performing keywords. With the use of this data, you can fine-tune your campaigns to increase ROI, CTR, and Quality Scores.

A few years ago, this report was restricted to showing just terms of a particular volume, which made it significantly less effective than it formerly was for identifying negative keywords.

Google has at least updated the report with new data to include inquiries that attracted an impression, regardless of whether the ad was clicked.

The search terms report is a free function for those who still have current Google Ads and Microsoft Advertising accounts.

Increase Traffic With the Best Keyword Tools

The best keywords will help drive traffic to your website and will generate more business. But how do you find those high-value keywords? It’s simple: you’ll need to use the best keyword tools.

Did you learn something new from this article? If you did, be sure to check out the rest of our posts about all things business and marketing.

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