If you ever need a reason to reach the top spot on Google Search, check this. Did you know that you can double your traffic to a web page by ranking in 1st place instead of 2nd on Google Search? That’s a huge amount of potential, but where do you start?
Well, whether you’re running an old-school SEO strategy or it’s your first time. We will break down the benefits of a newer SEO style called Smart SEO and what that means for your business.
In this article
What Is Smart SEO?
Smart SEO is a combination of on-site and off-site optimization. It’s the process that helps you rank your website higher in search engines like Google, Yahoo, or Bing.
Smart SEO strategies make sure your site gets more traffic from different sources. These sources can be social media sites, blogs, or forums.
It will help increase sales for your business. You can also use it to promote your products or services through paid ads.
What Makes Smart SEO Different From Traditional SEO?
Smart SEO focuses on the traditional SMART method. It is a well-known goal-setting technique present throughout the business world. Here’s a breakdown of SMART’s acronym for those not familiar:
- Specific tasks and goals that keep it simple
- Measurable by gathering data to analyze areas of improvement or success
- Attainable targets that tailor to the individual (or business) and not an external point of view
- Realistic goals that won’t set the business up for failure
- Time-bound tasks and goals that ensure deadlines adhere to and the business does not become stagnant
Traditional SEO focuses on optimizing content and keywords while using backlinks. Yet, this method has its limitations because it doesn’t consider other factors that affect rankings.
What Are the Business Benefits of Smart SEO?
Smart SEO has many benefits. That’s true whether it’s your first time or you’re switching strategies. Here are some examples:
Increased Traffic
When people find out about your company online, they want to know what service or product you offer. If they don’t see any info about your product or service, then chances are they will move to another page.
By implementing these SEO techniques, you can attract new customers. It’s increasing visibility and awareness of your brand.
Higher Conversions
People who visit your website may show interest in buying something. Yet, if there isn’t enough information available on your website, they might leave early.
With smart SEO, you can provide them with all the necessary details. Then, they have everything they need before deciding whether to buy.
Better Customer Service
Customers expect businesses to respond at speed over the phone, email, or live chat. They also expect their questions answered within 24 hours. Implementing smart SEO allows you to answer customer inquiries faster than ever before.
More Sales and Revenue
In today’s competitive market, having high-quality leads is essential. Having good SEO practices means people visit your site first instead of your rivals. As a result, you’ll receive more visitors and thus more revenue.
Lower Costs
One way to save money is to put in place smart SEO tactics. For example, you could hire someone else to do some of the work for you.
Another option would be outsourcing certain aspects of your marketing campaign. It saves time and resources as well as reduces costs.
Even if you’re looking to hire a professional, check these SEO deals out. You’ll be surprised at the return on your investment!
Improved Brand Awareness
Your brand name should always be at the forefront of every aspect of your business. It represents your company and helps build trust among consumers.
A strong brand image helps people remember your company. In turn, this encourages repeat visits from your most loyal customers.
Long-Term Growth Potential
Once you see results from your efforts, you’ll keep improving your current strategy. You can use these improvements to create even better campaigns down the road.
You’ll find your team morale improves, confidence builds, and your business will grow its client base like never before.
Faster Time to Market
Most companies spend months developing products and services. But once they launch, they usually stay around for quite a while.
Thus, it takes longer to get those ideas off the ground. So why wait until after launch to improve your search engine optimization strategy?
Easier Marketing Campaigns
There are many ways to promote your business. Yet, one thing that doesn’t change is that you still need the traffic to convert. That’s where smart SEO comes in.
Your marketing campaigns will almost run themselves. By that, we mean you won’t feel like you’re firefighting. Successful marketing always needs improvements, but there are fewer of them when it’s going to plan.
Increased Website Traffic
The best part about using smart SEO is that you won’t only increase traffic to your site. You’ll drive targeted traffic to specific pages. These pages can include landing pages, blog posts, or videos.
With this extra content, you can provide intent and value to the customer through how-to videos based on your business. Some businesses, for example, music producers, do reaction videos on Youtube in their studios. Or maybe you want to showcase your latest products.
There’s a unique proposition for every business that’ll drive traffic to your website. It’s a case of coming up with a clever idea that will utilize your talent and the value your business can bring to potential customers.
Best Search Engine Optimization Tips
Here are some of the best tips to bear in mind when executing a smart SEO strategy for small business marketing. It can be simple!
Use Long-Tail Keywords With Intent
Keyword research is one of the most important aspects of any website or content. It’s where businesses make mistakes with serious consequences on search engine rankings.
Suppose you don’t know what keywords your customers use to find your services. It’s time to start doing keyword research! It’s shocking how much money you could save by optimizing your site with these key phrases.
Long-tail keywords are more specific than broad-match ones. They tend to attract higher-quality traffic from both organic and paid sources for Your Website and Content.
Content Is King
Killer content is the way to any reader’s heart. SEO is all but useless if you’re directing traffic to an unappealing website.
Imagine a realtor showcasing a derelict house. Yet he knows there’s a hidden palace behind the trees in the garden.
Making sure you’ve got great content on your site helps search engine rankings and drives more visitors. It also helps that Google has made it clear they want websites with good-quality content and high-quality links from other sites.
Google wants to see pages full of relevant information for its users. If you can’t find anything useful to say about your product or service, then don’t put in fluff!
Promote Your Posts
Make sure you add any SEO strategy changes to your marketing strategy. As we mentioned before, what good is a palace if you promote the wrong house to the wrong people?
Keyword research is an essential part of any search engine optimization campaign. It would help if you found relevant and popular keywords with your target audience.
That means finding terms that have high monthly searches but also low competition. You can use tools such as Google AdWords or SEMRush for this purpose.
And, don’t be shy of social media, either. Social signals play a huge role in determining whether someone clicks on your link.
Businesses have seen exponential growth in their search results from social media engagement. So, get out there and share those articles, photos, and videos! Engagement creates backlinks, and brand mentions and increases traffic.
Measure Your Results
Once you’ve implemented your new SEO strategies, measure them against your old methods. Are you getting better results now? What would you change next time around?
It may take several months to understand the impact of implementing certain techniques. So review your SEO strategy at regular intervals. That way, you’ll make sure you’re always keeping on top of what’s going on!
Kick-Start Your Smart SEO Strategy Today
Smart SEO isn’t rocket science, but it does need dedication and commitment. Don’t let yourself get bogged down by the details, though.
Instead, focus on the big picture. Once you’ve done some basic keyword research, set up a few test campaigns. You can use different approaches and check the results.
It would help if you always aimed to improve over time. So, try out new ideas and experiment until you find something that works best for your business. The sooner you begin working towards improving, the faster you’ll reach your goal.
The rewards are worth it, and soon you’ll be ranking higher than ever before!
