Are you looking for a way to generate a strong text message campaign? There are plenty of digital marketing tools at your disposal, but text messages tend to have a very high open rate. Therefore, they could be an effective tool you can use to make inroads in your target market. At the same time, not all campaigns are the same. If you want to run the best texting campaigns for your company, there are a few important points you should keep in mind. What do you need to do if you want to run a strong text message marketing campaign?
1. Be Genuine and Sincere
First, when you send messages to your target market, you need to be genuine and sincere. Customers are very perceptive, particularly since the vast majority of people are very familiar with the unwritten rules of text messages and emails. Therefore, when you send a message to your target market, you must be genuine and sincere. If you try to pull the wool over their eyes, they are going to see right through it. Instead, the best way to use text messages to help you increase your conversion rate is to be straightforward. You only have so many characters at your disposal, so try to get right to the point as quickly as possible.
2. Tell a Story
You should not try to convince someone to make a purchase on the very first attempt. Instead, you should gradually move them down the sales funnel using several text messages. For example, you may want to use your text messages to tell a compelling story. Make sure the story is easy for your target market to relate to. Use the story to show how your products and services can help your target market accomplish a specific task. If you use your text message marketing campaign to tell an effective story, you will have an easier time convincing them to make a purchase when they reach the bottom of the sales funnel.
3. Give Them an Incentive
Given the number of text messages that people receive in a given day, it is easy to see how certain messages might get buried. Therefore, you need to give them an incentive to continue reading the message, participating in the marketing campaign, and learning about your company. For example, you might want to give them an initial bonus for the first purchase that they make. If you incentivize people to become active participants, you can increase customer loyalty, stand out from the crowd, and increase the return on your investment.
4. Timing Is Everything
When you run your text message marketing campaign, keep in mind that timing is everything. What this means is that you need to send enough messages to your target market to make sure they remember your company. You do not want to go too long between text messages, or your target market may end up forgetting what your company does. On the other hand, you don’t want to send them too many messages. Otherwise, you could annoy them, and they could end up unsubscribing from your campaign or blocking your number. You may also want to think about what time of day you send your messages to your target market. When do you think they have the greatest chance of getting read?
5. Consider Using Images, and Choose Wisely
You might need to choose a different program if you want to include images as a part of your text marketing campaign, but you need to use them to stand out from the crowd. People do not like to receive a wall of text, and if you include images as a part of your text message marketing campaign, your campaign might become more effective. On the other hand, you need to choose wisely. The image has to be related to the products and services you offer, and it should not be too busy or distracting. Ideally, you should choose an image that will immediately stand out from the crowd and get the recipient to read the rest of the message.
Get the Most Out of Your Text Message Marketing Campaign
In the end, not all texting campaigns are the same. Some campaigns are better suited to some products and services than others. Therefore, you need to think carefully about the message you want to send to your target market, how you can use text messaging to help you, and what you need to do if you want to put your company in a position to succeed. Keep in mind that this is not necessarily something that you need to do on your own. If you have questions about how you can use text messages to improve the quality of your marketing campaign, you may want to reach out to an expert who can assist you.