Confused between email marketing and newsletter marketing? Well, you are not the only one! Although newsletters are a part of overall targeted email marketing services, there is a significant difference between email marketing and newsletters.
Newsletters are a very powerful marketing tool. According to statistics, around 49 per cent of customers are happy to get promotional emails from businesses they like weekly. Is it, however, as effective as email marketing campaigns?
Let’s delve further to discover if newsletters are as effective as email marketing in 2022!
In this article
What is a Newsletter?
Start simple newsletters as periodic emails containing instructional content material or a collection of content pulled into one email to speed up the newest product or business news, advice, or updates.
They come in various shapes and patterns and contain only a small snippet of information. It’s luring the reader to click the link to access the complete material and bring additional traffic to the site. Hence, newsletters are:
• Personalized: Communicated on a first-person basis to establish a relationship with the customer base that is not sales-oriented.
• Opinion-based: The sender expresses their viewpoint to the subscriber.
• Value-packed: Newsletters provide value to readers by providing information, guidance, or insight about various events and themes.
• Periodic: Newsletters are distributed to customers regularly since the company has promised to communicate with them daily. For instance, if you send a newsletter every Wednesday, stick to it.
• Simplified: Newsletters are simple to read and have plain texts, emojis/ GIFs/images to portray emotions.
Why are newsletters an important aspect of email marketing?
Out of most of the new-age digital marketing tools- email marketing is hands down the most successful digital marketing strategy. These factors count:
Email newsletters connect potential customers:
Newsletters enable companies to convey their uniqueness. It helps companies stand out from the crowd and increases customer loyalty.
It’s more like conversing with a friend— the more they learn about one another, the more trust they develop. Furthermore, it is a fantastic opportunity for businesses to convert prospective clients into regular revenues.
Email newsletters drive website traffic:
Businesses expecting visitors to find their websites organically is akin to finding water in the middle of the Sahara Desert!
This scenario is where newsletters may help. Businesses may use emails to lead users to their websites, where they can eventually make a purchase. Invite them to the information, provide incentives to visit the website, and include a strong call to action.
Newsletter technology has evolved:
There is no doubt that the digital world is rapidly changing. There is a multitude of new tools at your service to improve the quality of the content and make eye-ball-grabbing content. For example-
Most CRMs like HubSpot, Canva, and Adobe have professional premade newsletter design ideas and templates to help you get started, regardless of the niche or industry you want to target.
• There are various more exciting new ways to engage readers, like rollover images, quizzes, polls, ratings, etc.
• CRMs and email marketing systems offer automation tools that ease the burden of replying to every query.
Rising engagement in social media?
Thanks to the newsletters! If you’re wondering how to increase interaction on your social media pages, look no further.
There’s a 50% chance it’s from one of your newsletters. Newsletters may be used as an icebreaker in a conversational marketing approach. Businesses may improve their social media engagement by adding social media links in their email newsletters.
Do Newsletters Work as Effectively as Email Marketing in 2022?
With the world on the verge of a pandemic, newsletters will be a vital type of marketing in 2022. According to statistics, there are already over four billion active email accounts globally, with that number predicted to increase to over 5.6 billion by the end of the decade.
Targeted email marketing services are now the ideal moment to acquire new consumers and boost brand recognition. Most experts prefer email marketing since it promotes client engagement and retention. But what keeps the customers connected to the brand? This connection is where a value-packed newsletter comes into the picture!
As the first step of a strong email marketing strategy, the ultimate goal of a newsletter is to keep a company’s subscribers engaged, interested, and up to date on what’s going on with the business and drive sales. People will be willing to suggest your business to others if they are well aware of your services, strong corporate values, and good testimonials. As the past years have shown, face-to-face interactions are not an option anymore. Businesses can develop personal relationships with potential buyers through a quality newsletter and create a solid contact database. Though every subscriber is not a potential lead, investing in quality email newsletters has a higher ROI than other digital marketing firms.
According to studies, organizations can expect to get $44 for every $1 invested in email advertising. Newsletters have evolved into a vital element of any successful email marketing strategy, and when used appropriately, they can help your organization reach new heights. So, it’s a win-win situation for you!
As 2022 shows some cutthroat competition in the market, we hope you have already decided which form of marketing to keep your business uptight.
Include Newsletters as a part of your strategy, and get ready to see the magic on your numbers!