Are you looking to attract more patients to your chiropractic practice? You can bet every chiropractic practice owner has the same goal. And considering that there are well over 68,000 such practices in the United States, you can see how competitive the market is.
It all comes down to who has the best chiropractor marketing strategies. If you’re planning to use digital marketing for chiropractors as your go-to strategy, you’re on the right path. But you need help with the execution.
In this article, we’re sharing a couple of digital marketing ideas you can use to ensure your practice stands out from the rest.
Let’s break it down.
Build a User-Friendly Website
A website is central to the success of your digital marketing strategy. That’s because over 60 percent of patients use online resources to find a chiropractor. So, if your practice doesn’t have a website, it won’t be found.
If you don’t already have a website, building one should be your first move. Although you might be inclined to create the website yourself, don’t take that route.
A lot goes into designing and building a user- and search-engine-friendly website. Hire a professional with a good understanding of chiropractic SEO to do the job.
If you already have a website, but it’s been a long time since you updated its design, that’s probably as bad as not having a website.
Search engines are constantly updating their ranking algorithms, which means websites that haven’t been updated to meet current SEO standards aren’t ranking well. Reach out to a professional and let them refresh your website.
Content and Chiropractor SEO Go Together
You now have a new, professional-looking website. But why isn’t it getting any meaningful traffic?
Well, having a website is a good start, but there’s more you need to do to get it higher up in search engine results. There, it will have greater visibility, thus increasing its chances of getting a good share of organic traffic.
What you need to do is invest in content. Create a blog page on your business website and start writing relevant and informative posts. Think about what your audience would like to read and give them precisely that.
As a chiropractor, you have the professional knowledge to offer expert advice through your blog, but there are SEO factors you must keep in mind. Because of this, consider hiring a content marketing agency to create optimized content for your chiropractic blog.
In addition to blog posts, create video content. Most consumers prefer watching online videos about a product or video to reading a blog post.
The vast majority of people in the U.S. are active on social media. And as a business, you need to be where the customers are.
This doesn’t mean you create a social media profile for your practice on just about every social media platform. Instead, you must be strategic about your choice of social platforms. For best results, your practice should be on platforms where most of its target customers are.
For example, if your chiropractor business mainly targets boomers, you shouldn’t focus on TikTok because it’s the trending social media platform. Most boomers don’t use TikTok. They’re on Facebook.
After identifying the right social media platforms to join, the next step is to draw a content strategy. Create engaging and helpful posts that your target audience will enjoy and share.
Utilized effectively, social media can be a significant source of website traffic. When you share your website and blog links on your social media pages, some of your social media followers will click on them and land on the website to learn more about your practice.
Deploy Pay-Per-Click Advertising
PPC advertising is a highly effective chiropractor marketing strategy. Depending on how you use it, it can place you on top of search engine result pages.
When searching on Google, you’ve seen those ads that show up on top of the organic results. Naturally, you’ll see them before you decide to scroll further down. And if the ad is relevant to what you were searching for, chances are good you’ll click on it.
PPC advertising requires expertise. You must find the right keywords and know how to create attention-grabbing ads.
As a chiro, you probably don’t have the skills or time to run a PPC campaign. Again, you must turn to the experts. A PPC agency will design and implement a PPC campaign to deliver the best return on investment.
In the digital age, almost everyone has an email. The patients you’re eying routinely use their emails to communicate with other individuals and businesses. Are you smelling a good marketing opportunity here?
It’s called email marketing, and it has the best ROI of any digital marketing strategy. The problem? How do you get the emails of those patients?
There are several methods you can deploy. On your blog, for example, you can ask your readers to submit their emails in exchange for a newsletter or an eBook. Your website’s contact form requires visitors to leave their email addresses, not just their phone numbers.
There are also free and paid applications that can help automate your email marketing. However, remember the key to effective marketing via email is personalization. The subject line, how you address the recipient, and the body of the email will make your recipients act on your emails.
Digital Marketing for Chiropractors Shouldn’t Be a Pain in the Back
Patients aren’t going to find your chiropractic practice if it hasn’t positioned itself to be seen. Digital marketing helps you take care of that. Making it work for you shouldn’t be a pain, though.
With this guide to digital marketing for chiropractors, you now know some methods you should use. When in doubt, turn to a chiropractor SEO expert or another digital marketing specialist for help.
Browse the business section of our blog for more marketing tips.