72% of marketers agree that content creation is the most effective portion of their SEO strategy. Your content is what sets you apart from other companies in your niche.
When it comes to your content, there are two terms to know: content marketing vs digital marketing. Understanding the difference between these two terms can help refine your marketing stance.
To learn what the differences are and why they matter, keep reading.
Content Marketing vs Digital Marketing
Content marketing is a collection of various marketing campaigns. From words and articles to photos and videos, content marketing covers many kinds of content.
Any campaign that you’re using to drive sales and brand development falls under content marketing.
Digital marketing is a subset of content marketing.
Digital marketing refers to any promotion or advertisement that you post using online channels.
Whether you’re creating a general content marketing strategy or a digital content marketing strategy, there are a few differences you should keep in mind.
1. Direct vs Indirect
Content marketing is more indirect than digital marketing.
Generalized content provides information and builds trust. This kind of marketing doesn’t convert specific consumers. However, it may be the stepping stone to other pieces of content that do.
Digital content marketing focuses on driving a specific action. This call-to-action tells the reader/viewer what they should do next.
Both are essential to an SEO strategy.
2. Short-Term vs Long-Term Investment
Content marketing is a long-term investment. It takes a long time to build a strong content marketing strategy. But, all of your hard work can pay off if you keep at it over a long period of time.
Digital content marketing works on any timeline. But, most companies use digital marketing for short-term investments.
Digital campaigns come and go. Think about how fast trends and posts go by.
Your digital content will live as long as the Internet pays attention to it.
The best way to use digital marketing is by understanding what each online platform offers. For example, you can learn about the difference between ads on Facebook and ads on Google in this blog here.
3. Continuous vs Sporadic
Content marketing is continuous, while digital marketing is sporadic.
While this doesn’t always apply, it is a general rule of thumb. Digital marketing is subject to disruptive updates. New updates and blockers can change digital content marketing.
On the other hand, content marketing allows for a continuous, scalable strategy. As your business grows over time, you can develop your reputation and build a global brand.
Learning More About Marketing Campaigns
Now that you’ve worked out the main differences between content marketing vs digital marketing, you can use both to your advantage.
Remember, digital marketing is a part of your content marketing strategy. But, you can use both independently.
As you learn more about your audience, you’ll be able to distinguish when you should use what kind of content.
To learn more about content marketing and digital marketing, check out the rest of our blog. We have everything you need to know.