People are more likely to buy a bottle of wine based on its label than anything else about the bottle.
Yet many people don’t know how to make their wine labels stand out. If you’re looking to create the best label you can, you might want some wine bottle design tips.
Keep reading to learn how to create a label that might just sell itself.
In this article
Deciding on a Color Scheme
It is helpful to limit the number of colors used to two or three, as more colors can often be overwhelming. To create contrast, the colors should contrast each other well and draw the eye; for example, a bright orange or yellow against a muted pastel. The text should be easy to read, and print quality should not be overlooked.
Additionally, using specialty shapes or die cuts as accents to a label design can help further set a wine bottle label apart. These tips can help create a stunning label that catches the eye and engages potential drinkers of the wine.
Incorporating Standout Typography
Labels for wine should have eye-catching and unique typography. For best results, consider pairing fonts and creating a hierarchy for easier readability. Additionally, ensure the font size and placement are suitable for the printing process and can be easily read from far away.
For a truly striking look, apply a specialty finish such as a vibrant holographic or fun texture to elevate the typography. When done correctly, the typography can help add personality and flair, showing customers that your wine is unique and one-of-a-kind.
Crafting an Engaging Tagline
A well-crafted tagline is memorable and draws people in, making them more likely to buy the bottle. When crafting a tagline, it’s important to use simple, clear language. Aim for a short phrase that conveys the personality of your wine brand. When considering a tagline, think of a phrase that will set your product apart from the competition.
Finally, printed taglines should be bold, eye-catching, and, if possible, visually branded to your product. When used in combination with other elements, such as visuals, fonts, and color schemes, a clever tagline can really turn a standard label into something eye-catching and special.
Knowing Your Audience
Knowing your audience is perhaps the most important factor in wine bottle design. If you are designing labels for a particular region or for a specific demographic, understanding their preferences and expectations is essential.
For instance, an upscale audience may appreciate a design that demonstrates sophistication and elegance. It could also feature quality details such as embossed images or raised lettering.
On the other hand, if your target audience is a younger demographic you could include fun, vibrant colors that stand out from the crowd and unique imagery such as animals, outdoor scenes, music, etc.
Wine Bottle Design Tips
Taking all these wine bottle design tips into account when designing your own label will help you create a stunning, eye-catching label that will help your wine stand out from the rest. Get started today and create an unforgettable label that shows the beauty of your wine!
Is this interesting? Peruse the remainder of our blog and find out more!
